Türkiye Brand Office TO FROM Türkiye Brand Office 4 5 From Turkey To Türki̇ye From Turkey To Türki̇ye Türkiye Brand Office Türkiye Brand Office PROMOTING THE NAME TÜRKİYE From Turkey To Türki̇ye Türkiye Brand Office The initiative led by President Recep Tayyip Erdoğan to enhance Türkiye’s brand value by discouraging the usage of different names for Türkiye in other languages and promoting the usage of “Türkiye” is closely monitored by all public institutions and organisations, particularly the Directorate of Communications, and is bolstered through projects across diverse sectors. 6 7 From Turkey To Türki̇ye From Turkey To Türki̇ye Türkiye Brand Office Türkiye Brand Office PROMOTING THE NAME TÜRKİYE The decision was made to adopt the name “Türkiye” on the international stage to enhance the Türkiye Brand and boost its reputation. On December 3, 2021, a circular was issued by President Recep Tayyip Erdoğan, adopting the use of “Türkiye” in both the national and international arenas. As part of efforts to strengthen the Türkiye Brand, it was agreed that the inscription “Made in Turkey” be replaced with “Made in Türkiye” on export products in compliance with the Circular of December 2021. In mid-2022, the government filed an official request with international organisations to use the name “Türkiye” in foreign language correspondence. The grounds for change, as articulated in the Circular, read, “The name Türkiye most accurately represents and conveys the culture, civilisation, and values of the Turkish nation.” Established in May 2022 under the Directorate of Communications, the Türkiye Brand Office engaged in various efforts to promote the use of the name Türkiye and to monitor the process. These efforts involved not only monitoring the use of the name Türkiye but also undertaking various initiatives with the relevant authorities for its use in international media and other domains. Foreign experts who attended the Türkiye Nation Branding Forum organised by the Türkiye Brand Office in December 2022 were encouraged to use the name Türkiye in international indexes. These endeavours have resulted in increasingly widespread use of the name “Türkiye” in the digital sphere, international media, universities and academic circles, foreign missions, international organisations, sports clubs’ websites, and corporate identity creations. The transition to the name «Türkiye» continues under the coordination of the Directorate of Communications, with the contributions of our official institutions, according to a timeline spanning the near, medium, and long term. 8 9 From Turkey To Türki̇ye From Turkey To Türki̇ye Türkiye Brand Office Türkiye Brand Office GOOGLE Google, the world’s most popular search engine, employs the name “Türkiye” in English content. Explore what Türkiye is searching for right now Likewise, Google Türkiye uses the name "Türkiye" on its X account. 10 11 From Turkey To Türki̇ye From Turkey To Türki̇ye Türkiye Brand Office Türkiye Brand Office INTERNATIONAL MEDIA Türkiye’s decision to alter its name in the international arena was succeeded by various initiatives undertaken by the Directorate of Communications to secure alignment of the worldwide media. International organisations and states responded favourably to this request of Türkiye in the sphere of official relations. TÜRKİYE - AFRIQUE SOMMET DES MEDIAS Head of Communications of the Presidency of the Republic of Türkiye Fahrettin Altun penned a letter to prominent media and technology companies worldwide. The “Hello Türkiye” campaign launched by the Directorate of Communications keeps impacting the world. Foreign technology companies and media outlets were also included in the initiative of the usage of Türkiye in foreign languages. In his letter to the top executives of 25 prominent media and technology companies worldwide, Mr. Fahrettin Altun demanded the usage of the name “Türkiye”. While reminding that organizations including the UN, OECD, and WTO officially use “Türkiye” he requested the heads of these companies to show the same sensitivity. HEAD OF COMMUNICATIONS FAHRETTİN ALTUN penned a “Türkiye” letter to prominent media and technology companies worldwide. HEAD OF COMMUNICATIONS FAHRETTİN ALTUN penned a “Türkiye” letter to prominent media and technology companies worldwide. Head of Communications of the Presidency of the Republic of Türkiye Fahrettin Altun penned a letter to prominent media and technology companies worldwide. The “Hello Türkiye” campaign launched by the Directorate of Communications keeps impacting the world. Foreign technology companies and media outlets were also included in the initiative of the usage of Türkiye in foreign languages. In his letter to the top executives of 25 prominent media and technology companies worldwide, Mr. Fahrettin Altun demanded the usage of the name “Türkiye”. While reminding that organizations including the UN, OECD, and WTO officially use “Türkiye” he requested the heads of these companies to show the same sensitivity. 12 13 From Turkey To Türki̇ye From Turkey To Türki̇ye Türkiye Brand Office Türkiye Brand Office Channel News Asia (Singapore) Blinken pledges more Gaza aid during Türkiye visit People’s Daily Online Türkiye and China join hands in cooperation for the future 14 15 From Turkey To Türki̇ye From Turkey To Türki̇ye Türkiye Brand Office Türkiye Brand Office Middle East Monitor (United Kingdom) Turkiye Parliament removes brands from menu over allerged Israel support ACADEMIA Harvard and Oxford Universities, which are listed among the world’s best universities by the higher education rating agency Times Higher Education (THE), use the name “Türkiye”. Türkiye + Syria Humanitarian Support Lunch Expert comment: Professor Walker on the Türkiye/Syria earthquake disaster 16 17 From Turkey To Türki̇ye From Turkey To Türki̇ye Türkiye Brand Office Türkiye Brand Office SPORTS WORLD Football clubs such as Barcelona, Liverpool, and Chelsea have started using the name “Türkiye” on their English social media accounts after the Union of European Football Associations (UEFA) switched to Türkiye. The NBA, the world’s largest basketball organisation, also uses the name “Türkiye”. NBA Türkiye @NBATurkiye @NBA’in resmi Türkiye sayfası INTERNATIONAL ORGANISATIONS International organisations such as the United Nations (UN), NATO, the European Union (EU), the World Health Organisation (WHO), the Organisation for Security and Co-operation in Europe (OSCE), and the World Trade Organisation have accommodated Türkiye’s request in their official contacts and correspondence. English | Türkçe United Nations Türkiye 18 19 From Turkey To Türki̇ye From Turkey To Türki̇ye Türkiye Brand Office Türkiye Brand Office International Olympic Committee World Trade Organization Through this seventh Trade Policy Review of Türkiye we have deepened our understanding of the country’s trade-related policies and practices since its last review in 2016. 20 21 From Turkey To Türki̇ye From Turkey To Türki̇ye Türkiye Brand Office Türkiye Brand Office NASA (National Aeronautics and Space Administration) Middle right: Cyprus, Türkiye and the eastern Mediterranean Sea Carnegie Endowment For International Peace A Reflection on Türkiye’s Centennial 22 23 From Turkey To Türki̇ye From Turkey To Türki̇ye Türkiye Brand Office Türkiye Brand Office German Marshall Fund Reconnecting Türkiye and the European Union The name ‘Türkiye’ is used on the social media accounts and official websites of official institutions, foreign ministries, and embassies of many countries. In response to Türkiye’s request, the United Nations declared that “Türkiye” would be the official name of the country in foreign languages, and this change took effect right away. In January 2023, the US State Department declared that it would start using the name Türkiye in its diplomatic and official correspondence. The UK’s Foreign, Commonwealth & Development Office (FCDO) adopted the name “Türkiye” for the first time on June 8, 2022, and has since issued official statements using this name. Following June 2022, Russia began using the name Türkiye in official correspondence to refer to our country. In response to Türkiye’s request, the United Nations declared that “Türkiye” would be the official name of the country in foreign languages, and this change took effect right away. 24 25 From Turkey To Türki̇ye From Turkey To Türki̇ye Türkiye Brand Office Türkiye Brand Office FOREIGN MISSIONS USING THE NAME TÜRKİYE • Albania • Algeria • Australia • Austria • Azerbaijan • Bahrain • Belarus • Belgium • Brazil • Bulgaria • Burundi • Cambodia • Cameroon • Canada • Chile • China • Colombia • Costa Rica • Croatia • Cuba • Denmark • Estonia • Finland • France • Gambia • Ghana • Hungary • India • Iran • Iraq • Ireland • Israel • Italy • Kazakhstan • Lithuania • Maldives • Mali • Mexico • Moldova • Mongolia • Montenegro • Morocco • Namibia • Nepal • Netherlands • New Zealand • North • Macedonia • Oman • Pakistan • Panama • Peru • Poland • Portugal • Qatar • Romania • Rwanda • Russia • Saudi Arabia • Seychelles • Serbia • Slovenia • Somalia • South Africa • South Korea • Spain • Sri Lanka • Sweden • Switzerland • Thailand • Tonga • Trinidad • Tobago • Uganda • United Arab Emirates • United States • Uruguay • Vanuatu • Venezuela • Zambia U.S. Embassy Türkiye @USEmbassyTurkey Official account of the US Embassy in Ankara, Türkiye. Spain MFA @SpainMFA Today marks one week since the arrival of the @AECID_es’ #START team in #Türkiye 26 27 From Turkey To Türki̇ye From Turkey To Türki̇ye Türkiye Brand Office Türkiye Brand Office The Usage of “Türkiye” Among Search Engine Users in the Top Five English-Speaking Countries between October 1 and 31, 2023 The United States From October 1 and 31, 2023, “Türkiye” was most searched among American Google users on October 12, 2023, the day of the game between Türkiye’s National Football Team and Croatia as part of the UEFA 2024 European Championship (EURO 2024) qualifiers. During the Türkiye vs. Latvia match on October 15, 2023, there was a noticeable increase in searches for “Türkiye.” Google Trends Data on “Türkiye” United Kingdom From October 1 and 31, 2023, Google users in the United Kingdom most frequently searched for “Türkiye” on October 12, 2023, the day of the game between Croatia and Türkiye’s National Football Team as part of the UEFA 2024 European Championship (EURO 2024) qualifiers. During the Türkiye vs. Latvia match on October 15, 2023, there was a noticeable increase in searches for “Türkiye.” 28 29 From Turkey To Türki̇ye From Turkey To Türki̇ye Türkiye Brand Office Türkiye Brand Office Canada From October 1 and 31, 2023, “Türkiye” topped the search queries of Canadian Google users on October 12, 2023, coinciding with the match between Türkiye’s National Football Team and Croatia during the UEFA 2024 European Championship (EURO 2024) qualifiers. During the Türkiye vs. Latvia match on October 15, 2023, there was a noticeable increase in searches for “Türkiye.” Australia From October 1 and 31, 2023, “Türkiye” topped the search queries of Australian Google users on October 12, 2023, coinciding with the match between Türkiye’s National Football Team and Croatia during the UEFA 2024 European Championship (EURO 2024) qualifiers. 30 31 From Turkey To Türki̇ye From Turkey To Türki̇ye Türkiye Brand Office Türkiye Brand Office New Zealand From October 1 and 31, 2023, the term “Türkiye” topped the search queries of New Zealanders on Google, particularly on October 29, which marked the 100th anniversary of the Republic of Türkiye. There are similarities in how “Türkiye” and “Turkey” have been referenced around the world over the most of the year 2023. The term “Türkiye” gained increased usage in the weeks surrounding the earthquakes centred in Kahramanmaraş and the presidential election. Google Trends Data on “Türkiye” 32 33 From Turkey To Türki̇ye From Turkey To Türki̇ye Türkiye Brand Office Türkiye Brand Office From February 5–11 2023, when Kahramanmaraş earthquakes occurred, there was a surge in searches asking, “Is it Turkey or Türkiye?” compared to the rest of the year. There are similarities in how “Türkiye” and “Turkey” have been referenced around the world over the most of the year 2023. The term “Türkiye” gained increased usage in the weeks surrounding the earthquakes centred in Kahramanmaraş and the presidential election. 34 35 From Turkey To Türki̇ye From Turkey To Türki̇ye Türkiye Brand Office Türkiye Brand Office In the most of year 2023 top searches for “Türkiye” came from Russia, Kazakhstan, and Ukraine. The search for “Türkiye” in North American countries appears to be lower than the global average. PROMOTING THE NAME TÜRKİYE From Turkey To Türki̇ye Türkiye Brand Office 37 From Turkey To Türki̇ye Türkiye Brand Office Türkiye Brand Office Türkiye Brand Office TO FROM